A Chef in the Family’ sold to Belgium
Strix’ lifestyle cooking format is delivering record-breaking ratings when aired for the 2nd season on TV4 in Sweden. At the same time, the format travels to Belgium via an option deal with Endemol.
Strix Television and Endemol Belgium have signed an option agreement for the production of ‘A chef in the family’. The option covers the Belgian territory.
A second season of the celebrity version of the format has also been commissioned by TV4 in Sweden and the premiere show obtained outstanding ratings. 1.030.000 viewers watched the record-breaking opening show that was hosted by the famous James Bond movie stars Maud Adams and Britt Ekland. The number of viewers was 106% higher compared to the opening show of the first season.
The successful format has previously been sold to Spain, Italy, France, US Spanish and Mexico.
The celebrity version of ‘A chef in the family’ is a format where a charming and celebrated chef makes a guest appearance in the home of a popular celebrity. During the day they prepare a delicious dinner for invited guests and the dinner ends with a great surprise.